AAK has developed a spread of fat for chocolate and confectionery producers that wish to profit from the rising reputation and premiumization of caramel. AKOMEL™ is a portfolio of clean-label and plant-based fat from sustainable sources. Non-hydrogenated, non-trans and low-saturated fats choices can be found.
Already a well-established basic, caramel can be one of many fastest-growing confectionery classes, in line with Euromonitor, with worth gross sales set to extend by about 5 % between 2020 and 2023. This may outstrip quantity progress over the identical interval (2.5 %), indicating that caramel has established itself as a premium class. As well as, caramel is the fastest-growing taste element in indulgent classes similar to chocolate and confectionery.
This pattern in the direction of premiumization is additional supported by Mintel knowledge demonstrating that there was a rise within the variety of new launches of higher-priced caramel merchandise. Against this, the variety of launches of cheaper caramel merchandise is declining.
Improved course of and value management
The caramel class additionally covers toffee, fudge and nougat – with textures starting from the laborious and chewy to very smooth and melt-in-the-mouth. The fats content material in caramel is usually 5 to fifteen % and performs a serious position by way of its taste, mouthfeel and texture.How the fats melts in relation to human physique temperature is a vital a part of the style expertise. Other than having the specified sensory high quality, caramel should be secure sufficient to retain its form at room temperature and guarantee it doesn’t persist with packaging.
Speciality vegetable fat can present improved course of management and decrease prices with out compromising clear label attraction. They’re additionally vegan-friendly and aligned with demand for plant-based meals. Vegan and plant-based meals are robust tendencies and excessive within the prime of thoughts of shoppers these days. Shoppers’ consciousness of merchandise which might be good for themselves but additionally good for the planet appears to be an vital driver of their buying selections.
Luxurious mouthfeel and wealthy style
Luis Parra, World Enterprise Director Chocolate & Confectionery Fat at AAK, stated: “Typically, we’re seeing a motion in the direction of extra refined, adult-oriented sweets that customers would need to give as a present on an important day. With its luxurious mouthfeel and wealthy style, caramel delivers an indulgent expertise that’s in tune with this. AKOMEL™ options are tailor-made vegetable fat and due to this fact a very sensible choice when growing caramel merchandise for the rising premium market, the place high-quality elements and cleaner formulations are key drivers.”
Rikke Mikkelsen, Buyer Innovation Director at AAK added: “At AAK, we’ve acquired our finger on the heart beat of the caramel market. We’re prepared to produce our extensively examined AKOMEL™ options for a spread of functions, and our co-development consultants are all the time on-hand to assist our prospects’ initiatives.”