Mega-popular streamer Benjamin “DrLupo” Lupo has introduced a partnership with YouTube Gaming that can see him go away Twitch with a purpose to livestream solely on the YouTube platform.
“I’m extremely lucky to have the ability to do what I like and much more grateful to have the ability to give again to causes that I care about essentially the most,” Lupo mentioned. “YouTube not solely permits me to proceed creating content material and rising my group, however by way of this partnership, YouTube will assist me as I develop my model by way of different leisure initiatives. I’m excited to carry my followers on this journey with me.”
Lupo already has a big presence on YouTube, the place he has 1.74 million subscribers—a formidable quantity by any measure, however nonetheless a far cry from the 4.5 million followers he has on Twitch. A consultant for Lupo declined to touch upon the worth of the deal.
It has been some time since we final heard a few big-time streamer signing an unique take care of a streaming platform: Ninja and Shroud each returned to Twitch in 2020 after a dalliance with Microsoft’s failed Mixer platform, which can also be when Dr Disrespect made his return—for considerably completely different causes, and with no exclusivity invoked—to YouTube. Pewdiepie additionally signed an unique YouTube deal in 2020.
However YouTube may certainly use a giant win like this: A latest Stream Hatchet report signifies that whereas Twitch stays the dominant livestreaming platform with 12.8 billion whole hours watched over the primary two quarters of 2021, YouTube is simply barely forward of Fb, and is being quickly outpaced by way of development. YouTube rose from 2.1 billion watched hours in 2020 to 2.7 billion within the first half of 2021, whereas Fb Gaming shot from 1.1 billion to 2.3 billion over the identical span.
Twitch, maybe getting used to this type of factor, did not visibly break a sweat over the deal, and wished Lupo “nothing however the very best in all the pieces that comes subsequent.”
As a creator, a gamer and a father, you’re many issues to many individuals.Above all, @DrLupo, you’re somebody who works arduous to place good into the world.We want you nothing however the very best in all the pieces that comes subsequent. pic.twitter.com/pkUCoX1dWeAugust 30, 2021