#paid, a creator advertising and marketing platform that connects manufacturers with content material creators, introduced that it has secured $15 million in Sequence B funding. Sands Capital, a long-term investor in revolutionary companies globally, led the spherical with a $9 million funding. Ascential (who personal Cannes Lions), Vanedge, and BDC Capital participated on this spherical and eCommerce consultants Arati Sharma, Internet Smith, and Nik Sharma. Notable content material creators and celebrities have additionally joined as new buyers, together with Murda Beatz, Jasmine Lorimer, Ryan Millier, Alen Palander, and The XO Crew.
With this funding, #paid will proceed to develop its platform providing and market growth to new digital channels. This can enable manufacturers to scale their creator advertising and marketing efforts, and attain new audiences with creator-generated content material that’s extra relatable to their prospects. This additionally empowers creators to monetise extra channels and enhance their model collaborations and earnings.
“Creators are on the forefront of every thing we do,” stated Bryan Gold, CEO, and Co-Founding father of #paid. “We make it simpler for creators to accomplice with top-tier manufacturers and assist these manufacturers create content material that higher resonates with their viewers. With the assist of Sands Capital—and our different buyers—we are able to proceed to scale our platform choices, to permit much more creators to seek out model partnership alternatives that drive affect and ROI.”
Additionally Learn: Is the Creator Financial system Coming of Age?
#paid is a creator advertising and marketing platform that sits on the intersection of brand name and creator collaboration. They assist direct-to-consumer and Fortune 500 manufacturers like Philips Hue, Everlywell, Unilever, and Sephora activate creators to drive development. #paid gives end-to-end workflow administration, together with simply matching manufacturers with creators, approving content material, automating funds and authorized agreements, and reporting on gross sales affect and ROI.
“#paid is accelerating the influencer advertising and marketing business in a approach that’s genuine to each creators and types,” stated Scott Frederick, Managing Director, Strategic Initiatives, Sands Capital. “The creator economic system is flourishing, with influencer advertising and marketing spend set to go $3 billion this yr. Creators, who’re on the centre of this business, are on the lookout for methods to monetise their work and earn an even bigger piece of general income. We stay up for #paid’s continued platform developments, in addition to the corporate’s advocacy for the creators to monetise inside their networks.”
This fundraising follows the launch of #paid’s Creator Licensing Device, a first-of-its-kind characteristic that enables manufacturers to license creator content material and achieve promoting entry to creators’ social media profile for whitelisted adverts, to effectively drive extra model consciousness and gross sales.