ThinkAnalytics and Gracenote are enabling TV suppliers to enhance personalised video search and suggestions by way of a brand new answer that builds on every firm’s core experience. ThinkAnalytics’ personalised pictures content material suggestions algorithm constructed on superior AI methods and knowledge science is built-in with Gracenote’s personalised imagery providing, which provides a differentiated set of pictures for every TV and film title. With this mixed providing, cable and satellite tv for pc TV providers and streaming platform prospects have a brand new, easy-to-implement answer to optimise visible content material merchandising and personalise the person expertise.
This collaboration between ThinkAnalytics and Gracenote ends in a robust turnkey answer for video service suppliers to positively affect key consumption and engagement indicators. Unbiased testing of those focused program pictures versus commonplace imagery has proven measurable will increase in time spent watching content material and variety of titles watched.
Gracenote’s personalised imagery answer delivers a differentiated set of program pictures representing distinct facets of an leisure title with every particular person picture tagged with related Gracenote Video Descriptors and Celeb IDs. The Gracenote metadata related to the imagery is utilized by ThinkAnalytics’ superior AI and machine studying algorithms constructed into its highly effective content material discovery platform to assist floor the optimum picture to every viewer based mostly on preferences and historical past.
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“We have now proved that viewers join with content material in several methods by way of visible pictures, which is a breakthrough for the way service suppliers can advocate content material by way of their UX – and hold viewers engaged,” stated Peter Docherty, CTO of ThinkAnalytics. “We’re excited to leverage Gracenote’s all-new units of program imagery and related metadata to carry the gold commonplace of personalised TV experiences to market.”
“Enhancing content material discovery by making it extra private and visually pushed holds the potential to assist leisure suppliers of all sizes transfer the needle on key enterprise metrics,” stated Simon Adams, Chief Product Officer, Gracenote. “We’re thrilled to increase our long-running collaboration with ThinkAnalytics ensuing on this new turnkey answer enabling prospects to maximise engagement with content material and viewership on their platforms.”