Earlier this 12 months, YouTube launched Shorts, the platform’s try to tackle TikTok, the favored short-form video app. The beta roll-out came about in India and elements of the US.
In contrast to TikTok, YouTube Shorts shouldn’t be a standalone service. You received’t discover a YouTube Shorts app within the App Retailer or on Google Play. YouTube Shorts as a substitute lives throughout the service’s predominant cellular app. To make use of it, simply open up the YouTube app you have already got in your smartphone. Scroll down barely, and also you’ll see a “Shorts” part.
Maybe what’s extra attention-grabbing is that YouTube has launched the YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022.
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Since Shorts is a brand new approach to watch and create on YouTube, the corporate has been exploring recent methods to monetise and reward creators for his or her content material.
The Shorts Fund is step one in that journey to construct a monetisation mannequin for Shorts on YouTube. The corporate plans to take the suggestions gathered from the group to assist develop a long-term program particularly designed for YouTube Shorts.
“We’re excited to start out rewarding creators for his or her contributions by the Shorts Fund. On the identical time, we’ll broaden our Shorts participant throughout extra surfaces on YouTube to assist folks discover new creators, artists and Shorts to take pleasure in. We may also start to check and iterate on advertisements to raised perceive their efficiency,” mentioned YouTube’s official weblog.
The weblog went on to say, “YouTube has helped a complete era of creators and artists flip their creativity into companies. We’ve paid greater than $30 billion to creators, artists, and media firms over the past three years, and we stay deeply dedicated to supporting the following era of cellular creators with Shorts.”