RT Inventive Lab’s ‘The Infinite Letter’ Instagram collection honoring WWII victims has snatched two bronze pencils at New York’s The One Present 2021, the world’s most prestigious award present in promoting, design and digital advertising and marketing.
‘The Infinite Letter’ Instagram collection nabbed the Bronze pencils within the Social Affect and Content material Collection classes within the In-Home self-discipline. The self-discipline award is model new, and has been launched along with Music and Sound Craft this 12 months. It evaluates work produced by a model’s inside inventive group that focuses on the promoting and advertising and marketing of their services or products. RT Inventive Lab competed in the identical self-discipline with Spotify, Google, Verizon and Instagram, amongst others. From about 200 entries, solely 12 awards got on this self-discipline.
‘Warfare: Youngsters’ Drawings’, ‘Classes of Auschwitz: VR tribute by college students’,’ and ‘The Infinite Letter’ are a part of the #VictoryPages mission – a big, multi-platform digital mission devoted to the 75 years which have handed because the victory over Nazism. The mission and its collection had been awarded 9 Deserves in varied classes.
The One Present analysis course of is acknowledged for its excessive degree of integrity, with greater than 200 trade leaders from world wide judging entries based mostly on creativity of concepts and high quality of execution.
Headquartered in New York, The One Present is produced by The One Membership For Creativity – a global nonprofit group searching for to encourage, encourage, and develop inventive excellence in promoting and design. For over 40 years the Gold Pencil, awarded by The One Present, has been thought to be one of many prime prizes within the trade.
Additionally on rt.com
The One Present 2021: RT Inventive Lab’s director to guage in world’s prime promoting and design awards present
RT Inventive Lab’s ‘The Infinite Letter’ is a novel graphic collection that includes lots of of excerpts of unique World Warfare II letters from the frontline, which have been collected from Russian archives by the group from the ‘Letters from the Entrance’ mission. The quotes are accompanied with illustrations created by younger college students of the Moscow RANEPA Design College, in addition to famend artists Peter Bankov and Mikhail Sorkin. The letter fragments and illustrations had been shared line-by-line on Instagram Tales, making a type of ‘infinite letter’ with an unique, continuous rating by younger Russian composer Max Makarychev.
‘The Infinite Letter’ is a part of the #VictoryPages mission – a big, multi-platform digital mission devoted to 75 years since victory over Nazism. It presents a chance to evaluate the magnitude of Could 9, 1945, the day the conflict ended for the USSR, by means of the private impressions of contemporaries. Practically 27 million had been killed or died through the conflict. Victory Day is critical in Russia as a result of each household has a conflict hero who both returned residence or died in battle. The #VictoryPages mission is a narrative of victory advised for the younger, by the younger, utilizing the language of contemporary media, on 5 social networks.
Additionally on rt.com
RT Inventive Lab wins D&AD’s PENCIL award with ‘The Infinite Letter’ Instagram collection honoring WWII victims
Totally different collection of the #VictoryPages mission have garnered a complete of over 80 awards, together with Webbys, Clio Awards, Epica Awards, Shorty Social Good Awards and Pink Dot Awards, amongst others.
Wish to keep updated on our new initiatives? Try RT Inventive Lab’s web site. Observe RT Inventive Lab on social media – Twitter, Fb, Instagram, and Vimeo.